Case Study 2
How I Helped a Coach Launch Her First App During the Holiday Season
Industry: Divorce Coaching & Digital Wellness
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Duration: 3 months (October – January launch)
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Background: From litigation to mediation and divorce consulting, she launched her first digital product – the “Divorce Wave” app.
She has been featured on
#Challenges
The Challenge She Was Facing
Never launched an app before
She had extensive coaching experience but no experience with digital product launches, marketing funnels, or app promotion strategies.
Holiday season constraints
We needed to launch in January (known as "Divorce Month" when divorce filings spike), but had to work around her holiday schedule and availability.
Starting from absolute zero & she was doing everything herself
o existing social media presence for the app, no email list, and no digital marketing systems in place. She was handling her existing consultancy practice while trying to figure out app launch strategy, which left her exhausted and feeling overwhelmed.
#My Solutions
The solutions I provided
Month 1: Complete Strategy Development
Mapped out every aspect of the launch including social media strategy, email marketing, website design, logo creation, and funnel development.
Month 2: Full Implementation
Built all systems, created content, developed the website, set up automations, and prepared all launch materials.
Month 3: Holiday-Friendly Approval Process
Structured the final month so she only needed to review and approve materials during her available time over the holidays.
Services I offered
Quantifiable Results & ROI that provided
Launch Strategy
Logo & Website Creation
Sales Funnel & Email marketing
Content Creation for social media
Sneap Peek into our
Behind the Scenes Work
Funnel Sign Ups
for the Divorce Wave App
Media Attention
For solving the market gap with app for people going through Divorce
App Installed
Organically post launch sign up for 45$
Strategic Process & Methodology
Pre-Launch Strategy (Month 1)
- Conducted market research to identify gaps in existing divorce support apps
- Developed complete brand identity including logo creation + color schemes + Website design
- Designed social media strategy starting from zero followers
Implementation Phase (Month 2)
- Created complete website with copy, images, and backend functionality
- Built Instagram account from scratch with content calendar
- Wrote social media copy, created visuals, edited promotional reels
- Built complete customer journey inside Kajabi Sales Funnel from awareness to purchase
Holiday-Smart Launch Prep (Month 3)
- Set up DM-based Many Chat Automation funnel for privacy (people hesitant to comment publicly about divorce)
- Created free content including app previews, survival checklists, and sample audio sessions
- Structured approval process for her holiday availability
Launch Execution (January)
- Strategic Timing: Leveraged January surge in divorce-related searches and decisions
- Community Outreach: Targeted divorce coaching communities and professional networks
- User Feedback Integration: Quickly implemented user suggestions to improve the user experience
